eCommerce Manager
SUMMARY The eCommerce Manager (eCOM) will support GST's vision to build a better business through a world class digital & appointment culture.
Specifically, the eCOM position is responsible for building proactive partnerships with GST dealers related to lead handling, process mapping, tier 3 digital marketing, and digital analytics.
In addition, the eCOM is accountable for developing tools, training, or other support materials and working through the field team to drive positive change as it relates to consumer online sales and service opportunities.
This position is under the leadership of (and reports to) the Area General Manager, and will work closely with the GST Digital Operations team.
RESPONSIBILITIES Lead Handling and Appointment Culture Performance Audits and Consulting Identify lead handling opportunities and work with field team and dealers to develop/execute plans to gain operational efficiencies (emphasis on staffing, structure, & process) Identify focus dealerships, through data analysis, to make the largest impact on monthly sales performance Conduct monthly audits to uncover opportunities Consult dealerships with a focus on lead process improvement Drive positive change which results in additional sales performance within assigned dealerships Champion Appointment Culture within our organization and with our dealers; shape and develop strategy and execution of these efforts to drive efficiencies that result in a better experience for our customers Leverage available systems and platforms (including CRM, desking tools, websites, advertising platforms, 3rd party consumer portals) to improve lead handling & customer experience Digital Operations Lead execution at tier 3 level and conduct formal contacts each month with all assigned dealers.
Assess digital marketing plans and offer solutions to drive traffic and opportunities (ensure accountability within each dealership for follow-up on monthly action items).
Measure, manage, and improve the performance of a dealerships digital marketing and sales initiatives through digital storefront reviews, individual mystery shops, etc.
Enhance Dealership Sales & Service Processes thru online channels.
Drive the ideation, thinking, and experimentation of new online buying and service capabilities in order to formulate the overall GST strategy of providing a best in class car buying or service experience, to include pilot testing and implementation of Digital Retailing and/or Toyota's SmartPath Online Retailing Platform Will serve as field point person on the Toyota Digital Dealer Solutions 2.
0 (TDDS) platform and will leverage all tools within the platform to assist dealers to identify areas of opportunity as it relates to online sales & service performance Enterprise Leads Management System (ELMS) Digital Dealer Evaluation (DDE) Insight Analytics Dealer eMystery Shops Dealer Websites SmartPath Digital Purchase Process (DPP) Management Responsible for creating and/or collaborating with dealers on Digital Purchase Processes (DPP) to align with and drive dealerships appointment culture Conduct and facilitate DPP meetings to ensure effective implementation and utilization within dealerships Implement process measurements Analyze/observe performance of implemented processes Sustain process manager accountability for improvement results Collaborate with Content Development and Education Managers to identify, create, and conduct DPP training classes with dealer personnel and management Subject Matter Expertise Demonstrate a thorough understanding of digital marketing and leverage training opportunities (be a student of digital marketing and the automotive industry) Develop and share best practices to improve tier 3 digital marketing Develop proficiency in tier 3 digital marketing initiatives and build evaluation tools to assist dealers in managing process and marketing initiatives Other duties may be assigned.
Responsibly receive, transmit, and handle consumer and customer data per applicable policies and procedures.
Review and follow data privacy practices, policies, and guidelines.
SUPERVISORY RESPONSIBILITIES None QUALIFICATIONS Education and Experience requirements:
Requires a bachelor's degree with 5-8 years of experience in the field or an equivalent combination of education and experience.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily.
The requirements listed above are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
COMPENTENCIES Ability to lead, influence others, execute, and support positive change Ability to plan and coordinate multiple activities/projects Ability to communicate effectively and relate to people Ability to teach and facilitate learning Has a thorough understanding of automotive, dealership operations, and digital operations A self directed team player who can interact effectively across all levels of the organization CERTIFICATES, LICENSES, REGISTRATIONS None.
PHYSICAL REQUIREMENTS The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job.
While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day; and frequently access, input, and retrieve information from the computer and other office productivity devices.
The associate is regularly required to move about the office and around the corporate campus.
The associate is occasionally required to travel to other sites, including out-of-state, where applicable, for business.
The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job.
While the job is generally performed in an office environment, the associate is occasionally exposed to wet and/or humid conditions, areas in which moving mechanical parts, fumes, toxic or caustic chemicals are present, and outside weather conditions.
The noise level in the office environment is typically quiet, but the associate may be occasionally exposed to loud noise levels.
Minimal travel is required for this position (up to 20% of the time and on a domestic basis).
Is eligible to legally work in the United States.
The Friedkin Group and its affiliates are equal opportunity employers and maintain drug-free workplaces by conducting pre-employment drug testing.
#LI-HM1 Equal Opportunity Employer Minorities/Women/Protected Veterans/DisabledSalary:
$21.
90 - $43.
67.
Estimated Salary: $20 to $28 per hour based on qualifications.
Specifically, the eCOM position is responsible for building proactive partnerships with GST dealers related to lead handling, process mapping, tier 3 digital marketing, and digital analytics.
In addition, the eCOM is accountable for developing tools, training, or other support materials and working through the field team to drive positive change as it relates to consumer online sales and service opportunities.
This position is under the leadership of (and reports to) the Area General Manager, and will work closely with the GST Digital Operations team.
RESPONSIBILITIES Lead Handling and Appointment Culture Performance Audits and Consulting Identify lead handling opportunities and work with field team and dealers to develop/execute plans to gain operational efficiencies (emphasis on staffing, structure, & process) Identify focus dealerships, through data analysis, to make the largest impact on monthly sales performance Conduct monthly audits to uncover opportunities Consult dealerships with a focus on lead process improvement Drive positive change which results in additional sales performance within assigned dealerships Champion Appointment Culture within our organization and with our dealers; shape and develop strategy and execution of these efforts to drive efficiencies that result in a better experience for our customers Leverage available systems and platforms (including CRM, desking tools, websites, advertising platforms, 3rd party consumer portals) to improve lead handling & customer experience Digital Operations Lead execution at tier 3 level and conduct formal contacts each month with all assigned dealers.
Assess digital marketing plans and offer solutions to drive traffic and opportunities (ensure accountability within each dealership for follow-up on monthly action items).
Measure, manage, and improve the performance of a dealerships digital marketing and sales initiatives through digital storefront reviews, individual mystery shops, etc.
Enhance Dealership Sales & Service Processes thru online channels.
Drive the ideation, thinking, and experimentation of new online buying and service capabilities in order to formulate the overall GST strategy of providing a best in class car buying or service experience, to include pilot testing and implementation of Digital Retailing and/or Toyota's SmartPath Online Retailing Platform Will serve as field point person on the Toyota Digital Dealer Solutions 2.
0 (TDDS) platform and will leverage all tools within the platform to assist dealers to identify areas of opportunity as it relates to online sales & service performance Enterprise Leads Management System (ELMS) Digital Dealer Evaluation (DDE) Insight Analytics Dealer eMystery Shops Dealer Websites SmartPath Digital Purchase Process (DPP) Management Responsible for creating and/or collaborating with dealers on Digital Purchase Processes (DPP) to align with and drive dealerships appointment culture Conduct and facilitate DPP meetings to ensure effective implementation and utilization within dealerships Implement process measurements Analyze/observe performance of implemented processes Sustain process manager accountability for improvement results Collaborate with Content Development and Education Managers to identify, create, and conduct DPP training classes with dealer personnel and management Subject Matter Expertise Demonstrate a thorough understanding of digital marketing and leverage training opportunities (be a student of digital marketing and the automotive industry) Develop and share best practices to improve tier 3 digital marketing Develop proficiency in tier 3 digital marketing initiatives and build evaluation tools to assist dealers in managing process and marketing initiatives Other duties may be assigned.
Responsibly receive, transmit, and handle consumer and customer data per applicable policies and procedures.
Review and follow data privacy practices, policies, and guidelines.
SUPERVISORY RESPONSIBILITIES None QUALIFICATIONS Education and Experience requirements:
Requires a bachelor's degree with 5-8 years of experience in the field or an equivalent combination of education and experience.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily.
The requirements listed above are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
COMPENTENCIES Ability to lead, influence others, execute, and support positive change Ability to plan and coordinate multiple activities/projects Ability to communicate effectively and relate to people Ability to teach and facilitate learning Has a thorough understanding of automotive, dealership operations, and digital operations A self directed team player who can interact effectively across all levels of the organization CERTIFICATES, LICENSES, REGISTRATIONS None.
PHYSICAL REQUIREMENTS The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job.
While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day; and frequently access, input, and retrieve information from the computer and other office productivity devices.
The associate is regularly required to move about the office and around the corporate campus.
The associate is occasionally required to travel to other sites, including out-of-state, where applicable, for business.
The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job.
While the job is generally performed in an office environment, the associate is occasionally exposed to wet and/or humid conditions, areas in which moving mechanical parts, fumes, toxic or caustic chemicals are present, and outside weather conditions.
The noise level in the office environment is typically quiet, but the associate may be occasionally exposed to loud noise levels.
Minimal travel is required for this position (up to 20% of the time and on a domestic basis).
Is eligible to legally work in the United States.
The Friedkin Group and its affiliates are equal opportunity employers and maintain drug-free workplaces by conducting pre-employment drug testing.
#LI-HM1 Equal Opportunity Employer Minorities/Women/Protected Veterans/DisabledSalary:
$21.
90 - $43.
67.
Estimated Salary: $20 to $28 per hour based on qualifications.
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